Project Overview

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Industry: Product / Sustainability

Branding, Website Design, Graphic Design, Print, Social Media

Retyred

Collaborating closely with the founders of Retyred, I developed their brand identity, designed supporting creative assets, and built their Shopify e-commerce website to seamlessly blend sustainability with style. The branding reflects Retyred’s ethos, combining rugged elegance with eco-conscious values through bold visuals, earthy tones, and clean typography.

The website extends this vision, beautifully showcasing their handcrafted products made from upcycled tires. A minimalist design highlights their unique craftsmanship, while immersive product pages, behind-the-scenes insights, and a dedicated sustainability section bring their story to life.

Beyond the website, I created complementary design outcomes, including digital assets and promotional materials, ensuring consistency across all touchpoints. With intuitive navigation and mobile-first optimization, the site provides an engaging user experience while supporting the brand’s growth.

retyred.com

Dark website homepage shown on a computer monitor featuring an image of a black woven chair with the word 'retuned' overlaid. The screen has a navigation menu and a brief description about designing and marketing outstanding products using old tyres.
Black background with a white circle around the word 'retired' in cursive at the center.
Color calibration chart showing various color swatches with CMYK, RGB, and WEB codes, and a black-and-white grayscale scale with percentage labels from 10% to 90%.
A chair made from upcycled end-of-life tires with a woven pattern on the seat and backrest, positioned against a dark background. A graphic overlay shows discarded tires with a recycling symbol and text indicating they are upcycled.
A dark website homepage featuring a black wicker chair with a circular design and a logo that says "retyred." The text mentions designing and marketing products using old tires, with navigation links and buttons.
Online store screenshot displaying outdoor furniture including chairs and swings, with prices in dollars.
Open magazines featuring furniture, including chairs made from recycled tires, with black and white and color photography, and text about sustainable furniture design.
Three overlapping social media posts featuring furniture and environmentally friendly storytelling from Retyred Original company.
Comparison of two chairs made from recycled tires, with one sitting on a light background and the other on a dark background, each accompanied by text explaining the use of old tires and recycling symbols.
Black delivery van featuring a large graphic of a tennis ball made from used tire treads, with the word 'Retired' and a recycling symbol indicating upcycling of end-of-life tires, and website information.

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