Hola Lydia was created to reposition Spanish tutoring as something approachable, engaging and confidence-building for students studying the IB curriculum. The brand draws inspiration from the warmth and vibrancy of Spanish culture while balancing it with a modern, educational feel. A distinctive speech-bubble logo reflects conversation and communication, while bold typography, expressive layouts and a vibrant colour palette create a visual identity that is energetic, memorable and instantly recognisable. Supporting graphic patterns and illustrations add personality throughout the brand without overwhelming the content, creating a system that feels playful while remaining clear and professional.

The project extended well beyond the logo, developing a complete visual identity that works consistently across both digital and print applications. I designed and built a fully customised Squarespace website, creating an intuitive user experience that makes it easy for students and parents to explore services, book lessons and access learning resources. The brand system was then applied across a wide range of touchpoints including business cards, stationery, notebooks, bookmarks, study planners, educational resources, social media templates, digital marketing, signage, merchandise and promotional material. Every element was designed to reinforce the brand's friendly, supportive personality while creating a cohesive experience across every interaction. The result is a flexible and scalable identity that helps Hola Lydia stand out in a competitive education market while building trust, recognition and confidence with students and their families.