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Retyred

Collaborating closely with the founders of Retyred, I developed their brand identity, designed supporting creative assets, and built their Shopify e-commerce website to seamlessly blend sustainability with style. The branding reflects Retyred’s ethos, combining rugged elegance with eco-conscious values through bold visuals, earthy tones, and clean typography.

The website extends this vision, beautifully showcasing their handcrafted products made from upcycled tires. A minimalist design highlights their unique craftsmanship, while immersive product pages, behind-the-scenes insights, and a dedicated sustainability section bring their story to life.

Beyond the website, I created complementary design outcomes, including digital assets and promotional materials, ensuring consistency across all touchpoints. With intuitive navigation and mobile-first optimization, the site provides an engaging user experience while supporting the brand’s growth.

retyred.com

Industry: Product / Sustainability

Branding, Website Design, Graphic Design, Print, Social Media

A dark-themed website displayed on a monitor featuring a chair made of woven material and the word 'retried' in a circular logo, with text about designing and marketing outstanding products using old tires.
A dark-themed website displayed on a monitor featuring a chair made of woven material and the word 'retried' in a circular logo, with text about designing and marketing outstanding products using old tires.
Black background with a white circle around the word 'retired' in cursive font.
Black background with a white circle around the word 'retired' in cursive font.
Color palette chart showing HSB, RGB, and Web color codes with varying color categories and a bar at the bottom indicating percentages from 10% to 90%.
Color palette chart showing HSB, RGB, and Web color codes with varying color categories and a bar at the bottom indicating percentages from 10% to 90%.
A chair made from upcycled end-of-life tires is positioned against a black background. On the left side, a pile of used tires is visible, with a graphic overlay indicating that they are upcycled to make the chair.
A chair made from upcycled end-of-life tires is positioned against a black background. On the left side, a pile of used tires is visible, with a graphic overlay indicating that they are upcycled to make the chair.
A website homepage featuring a black woven chair with the word 'retyred' in stylized white font, and text about designing and marketing products using old tires. Navigation menu at the top and buttons labeled 'Our range' and 'Learn more'.
A website homepage featuring a black woven chair with the word 'retyred' in stylized white font, and text about designing and marketing products using old tires. Navigation menu at the top and buttons labeled 'Our range' and 'Learn more'.
Screenshot of an online outdoor furniture store website showing various chairs, including armchairs, a pool chair, and a swing chair, with their prices listed.
Screenshot of an online outdoor furniture store website showing various chairs, including armchairs, a pool chair, and a swing chair, with their prices listed.
Open magazine or catalog with images and text about recycled tires and furniture, featuring black tire-based chairs and a swing, with some furniture in natural wood and black.
Open magazine or catalog with images and text about recycled tires and furniture, featuring black tire-based chairs and a swing, with some furniture in natural wood and black.
Screenshots of social media posts by Retyrd Original, showcasing upcycled furniture and a quote about inspiring people through design.
Screenshots of social media posts by Retyrd Original, showcasing upcycled furniture and a quote about inspiring people through design.
Comparison of two chairs made from upcycled old tires: the left chair is natural-colored with a woven backrest, and the right chair is black with a woven backrest, both with informational text about upcycling tires.
Comparison of two chairs made from upcycled old tires: the left chair is natural-colored with a woven backrest, and the right chair is black with a woven backrest, both with informational text about upcycling tires.
A black delivery van with branding for Retyrded, featuring a golf ball and a circular logo, against a dark background.
A black delivery van with branding for Retyrded, featuring a golf ball and a circular logo, against a dark background.

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